Menu title
This section doesn’t currently include any content. Add content to this section using the sidebar.
Your headline
Image caption appears here
$49.00
Add your deal, information or promotional text
NEW BOOK
This book is designed to be a guide for leaders, managers and shapers of organisations as they navigate the shift to Artificial Intelligence.
A recurring theme of this book that may give leaders comfort is that the principle of the role of a leader within this era remains the same as with any other navigation of a new opportunity - a shift that they have gone through before.
"West of Edinburgh, in the Scottish National Gallery of Modern Art, there is an outdoor installation by the artist Nathan Coley. Some six metres high, lit in neon, it proclaims
‘There Will Be No Miracles Here’.
I first saw this sign after I made a shift in my career to focus on the developing area of digital advertising. As the shift of consumer habits to consuming media online was a seismic shift, this new area of advertising was slightly mysterious to most. It held big promises about everything in advertising changing. Many marketers indeed expected miracles and whilst the performance improvements it brought may have been miraculous over time, the process of getting there was no miracle. It involved a lot of change, false starts, time and resource investment before the shape of the advertising landscape changed and search engines and social media companies became the largest advertising vehicles in the world.
Digital marketing was just one part of the process of digitalisation that has been witnessed over the past few decades. Leaders of organisations navigated this shift, as leaders of organisations have navigated shifts before. The latest shift that the world is seeing is the opportunity of Artificial Intelligence (AI). Whilst once more this new technology may appear mysterious and potentially miraculous, the principle of navigating the path that the team needs to follow will remain the same for the leader as it has been in previous shifts. Assessing the situation, building a vision, developing a strategy, applying resource, measuring impact, managing change, course correcting : the requirement for the leader to employ these skills to successfully lead their teams into the AI age.
The extra complexity on this occasion is in the power of the technology and the changes in the people in the workforce. It is not the first time that differences in the workforce that are generationally based have emerged, but the current gap between the youngest and olders members of the workforce has never been more stark. Leaders need to work to understand this as all age groups have an essential role to play in successfully integrating AI.
