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Book cover of 'Generation AI' by Tony Evans with a hand holding a glowing chess piece.
Book titled 'Generation AI' by Tony Evans with a hand holding a digital chess piece on a white background

Generation AI

 

A strategic roadmap for navigating artificial intelligence in the workplace-while avoiding the common traps that derail innovation. 

Combining psychology, technology, and leadership insight, this book helps you unlock AI's true potentialby focusing on what matters most: your people.

Modern organizations are multigenerational-and that diversity is your secret weapon. Inside, you'll discover how to unite Gen Z, Millennials, Gen X, and Boomers into a forward-moving force ready for AI-enabled change.


 

What You'll Learn:


✅ How to evaluate your organisation's current AI readiness

✅ How to avoid the pitfalls of failed digital transformations

✅ How bias creeps into AI-and how to lead responsibly

✅ How to harness generational diversity as a strategic advantage

✅ How to structure your leadership approach around human-AI collaboration

Exclusive – Generation AI GPT

Purchasers of Generation AI, have exclusive access to the custom GPT that accompanies the book.
Built on the text and all the resources behind it, ask any of the GPT prompts or Leader questions at the end of each chapter – or ask your own !

*Email address is needed for signup

Take a sneak peek

"West of Edinburgh, in the Scottish National Gallery of Modern Art, there is an outdoor installation by the artist Nathan Coley.  Some six metres high, lit in neon, it proclaims:

‘There Will Be No Miracles Here’.

I first saw this sign after I made a shift in my career to focus on the developing area of digital advertising. As the shift of consumer habits to consuming media online was a seismic shift, this new area of advertising was slightly mysterious to most.  It held big promises about everything in advertising changing. Many marketers indeed expected miracles and whilst the performance improvements it brought may have been miraculous over time, the process of getting there was no miracle. It involved a lot of change, false starts, time and resource investment before the shape of the advertising landscape changed and search engines and social media companies became the largest advertising vehicles in the world.'

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