Tony consults and advises organisations on marketing effectiveness, causal measurement, and data-driven decision making — helping companies cut wasted spend and make better use of their data.
Tony consults and advises organisations placing causation over correlation wherever possible in order to reduce bias in decision-making in marketing spend. Using a range of techniques to evaluate spend, Tony has helped companies save millions of dollars of previously wasted ad spends.
Tony is a Board Advisor to Aryma Labs, a leading marketing effectiveness company. Aryma Labs bring a level of scientific rigour and innovation that puts them head and shoulders above other Marketing Mix Modelling companies. If you are an MMM practitioner or looking for help developing MMM in-house, we have solutions for you.
Get in touch to discuss how we can help your organisation make better, data-driven decisions.